The Objective

Promote HEINEKEN’s employer branding campaign and the value of employer branding 

What we delivered

Content article

Two articles on Campaign showcasing and amplifying the Heineken Go Places campaign and promoting their employer brand

Emails

Bespoke careers email and social media marketing to promote the campaign.

Social

Live online interview on LinkedIn and additional social promotion and support.

The Outcomes

2,300 unique article views

Increased applications to site by 2000%

345 job application

Multi channel campaign

The campaign has significantly raise interest in the Heineken company and increased the number of applicants to available jobs worldwide
ALFONSO GARCIA
PREVIOUSLY GLOBAL HEAD OF TALENT ACQUISITION