The Objective
Promote HEINEKEN’s employer branding campaign and the value of employer branding
What we delivered
Content article
Two articles on Campaign showcasing and amplifying the Heineken Go Places campaign and promoting their employer brand
Emails
Bespoke careers email and social media marketing to promote the campaign.
Social
Live online interview on LinkedIn and additional social promotion and support.
The Outcomes
2,300 unique article views
Increased applications to site by 2000%
345 job application
Multi channel campaign
The campaign has significantly raise interest in the Heineken company and increased the number of applicants to available jobs worldwide
ALFONSO GARCIA
PREVIOUSLY GLOBAL HEAD OF TALENT ACQUISITION